Choosing, prioritizing, measuring, and optimizing different channels is a major part of any marketing/growth job. But there is no such thing as the perfect channel that would work for every company and in every situation. Once in a while, a new channel might emerge and it might perform better than everything else for certain companies for a period of time. But most of the time there are trade-offs to consider.
Marketing/Growth Channel Coordinate System
Marketing/Growth Channel Coordinate System
Marketing/Growth Channel Coordinate System
Choosing, prioritizing, measuring, and optimizing different channels is a major part of any marketing/growth job. But there is no such thing as the perfect channel that would work for every company and in every situation. Once in a while, a new channel might emerge and it might perform better than everything else for certain companies for a period of time. But most of the time there are trade-offs to consider.